Users will soon have a updated setting that enables them to lessen the quantity of AI-created media appearing in their feeds. This step comes as the company announced that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global rollout. This shift coincides with a surge in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding content creators on a competing service primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a label for inferior, factory-style content that is frequently absurd or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, from digital art to educational videos, and we intend to offer the community the power to adjust the amount of that, based on their own choices,” commented a company executive.
Volume and Proportions
The service announced that there are now over a billion videos on its app tagged as AI-generated. Collectively, more than 100 million videos are submitted to the app every day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI content they see by accessing the topic control setting in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the filter encompass current affairs, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s policies require users to label “realistic” artificially created content, and it forbids harmful AI impersonations of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Furthermore, the app will from now on add an “AI-made” watermark to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This measure is intended to deter users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2m educational fund for experts and institutions to produce informative material about ethical AI use. This project will benefit non-profit groups dedicated to teaching computer science.
Moderation Strategy
TikTok has defended its moderation strategy, following controversy over plans to lay off a large number of review team members in the UK. TikTok is set to cut a significant number of roles in its user protection team in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A company official clarified that human moderation would still have a role, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by staff. TikTok stated a significant reduction in explicit and harmful content seen by human moderators over the previous year due to intervention by its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”
